Greta Siedow’s golf journey began long before she was tapped to lead Hazeltine’s next major championship. At five years old, her father introduced her to the driving range. By high school, she was playing varsity golf; by college, she was working in outside services and golf shops at local clubs, including Hazeltine.
In 2009, she staffed the driving range at Hazeltine for the PGA Championship. Now, 17 years later, she serves as General Chair of the 2026 KPMG Women’s PGA Championship, overseeing a massive operation to break attendance records at one of the premier events in women’s golf.
"I'm honored to be leading this, and I'm really excited to see what we're going to deliver," Siedow said.
Siedow's parents taught her that time is a resource worth investing carefully.
"My parents instilled in me the values to always give back. I think time is an incredible resource that everyone has. I've always just approached life as finding things you're passionate about and spending time on it."
Her father's approach to golf shaped how she thinks about exposure and opportunity. He focused on women's golf events. He brought her to the Solheim Cup when she was in middle school, and to the Women's U.S. Open her senior year of high school.
"My dad always steered me towards watching the women more," Siedow said.
The General Chair role brings together threads that have run through her entire life—her work as Vice President and Chief of Staff for Optum, her volunteer commitments including the ALS Association, and her passion for growing the game of golf.
"This general chair role is really unique, really fun, aligns personal interest, passion, and the intersection of being able to get a different leadership experience in a different setting," she said. "So, it also is helping advance my career as well."
Siedow often hears from women who wish they had started golf earlier. “It’s never too late,” she noted. Still, early comfort with the game opens doors in board rooms and at charity golf events where careers can be shaped.
She wants to create that same experience for the next generation, including her own daughters. By bringing thousands of kids to the 2026 KPMG Women’s PGA Championship, she hopes to provide the spark of exposure that changed her own life.
"What they don't know is how it will help them later in life. What is tangible is you're outside, it's a sport, you can make it fun. I want every kid in the Twin Cities and in the state of Minnesota and beyond to feel welcome and to have an absolute core memory of attending the championship this summer. Also, every paid adult can bring up to four kids 15 and under for free!"
Running a major requires more than just a love for the game; it requires a small army. Siedow, alongside Hazeltine’s Executive Committee, leads a team of 60 chairs and 1,300 volunteers.
"I call myself the bottom of the pyramid, because I'm supporting everybody else," Siedow said.
Her role breaks into four main areas: volunteer operations, corporate partnerships and hospitality sales, marketing and ticket sales, and the activities that make Hazeltine championships memorable beyond the golf itself.
That last category includes something new: the Hazeltine Golf Collective. On Wednesday night of championship week, Hazeltine will host an event specifically for executive women, offering hands-on golf instruction at multiple skill levels. The programming creates space for women to network, learn, and celebrate women's sports together. It's also become a major selling point for corporate partnerships.
She's also planning a Junior Golf Day on Saturday, June 27, unlike anything Hazeltine has done before. Her goal is to encourage thousands of young golfers to witness their first major championship and grow their love of the game.
For Minnesota, the sales pitch is straightforward. "We're back," she tells prospective partners, volunteers, and patrons. "Another major is coming to Hazeltine."
"It's going to have national and international exposure. We have an incredible opportunity to deliver a wonderful experience. The sell is that you get really close to the action, and you get to be part of something historic in our state—another major championship.”
When Hazeltine hosted the 2019 KPMG Women's PGA Championship, the property looked fundamentally different than it will this June. The 2026 event will be the first major to showcase Hazeltine’s Vision 2040 improvements, including:
"This is the first championship that will have all of those assets together delivered to our partners,” Siedow said. “And I think it's going to take this major golf experience to the next level."
The Golf Performance Center will host the Hazeltine Golf Collective, giving the event built-in programming space that most championship venues have to rent or construct temporarily.
None of this happens without member buy-in. Hazeltine's mission encourages members to serve in leadership roles and work as volunteers. The championship succeeds because the membership believes in it.
"You can't have members that aren't bought into it," Siedow said. "The members are the ones that deliver the championship, ultimately."
Greta Siedow's father gave her exposure. Not just to golf, but to the possibility that this could be her game, too.
Now, she’s on the other side of that equation. The championship happens June 25-28, right as summer arrives in Minnesota. Hazeltine will have volunteers ready to deliver what she calls "Minnesota hospitality" to players, partners, and patrons.
The work matters because exposure changes lives. Siedow knows that from experience. Her father took her to tournaments, and she wants to see other parents do the same in June. She played rounds with family members that she'll never forget. She worked in the bag room as a teenager and met people who shaped her path.
Now she's making sure the next generation gets the same chance.
Tickets for the KPMG Women’s PGA Championship are on sale now, including daily and weeklong options. Up to four kids 15 and under receive free grounds access when accompanied by a ticketed adult, making it easier for parents to introduce their children to championship golf.